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Direct mail marketing is now being used by many large retailers like Macy's or Wal-Mart in order to reach their customers. These businesses often send out sales flyers that highlight what will be on sale in their store that week. Retailers also send them out if they have special sales.

You may not think that using the mail is the way to go if you own a small business. You should know that this type of marketing can be very effective in your community. It can reach a lot of people for little money, even if it may not be as flashy as television advertising.

You may not have noticed it, but direct mail marketing has always been around. Many people can still get their mail every day, even though they tend to use email for personal and some business correspondence. In the past, this method has been used by more companies, but only the smart companies still do it.

People can ignore both radio and television ads rather easily, but they regularly check what comes in their mailbox. Unlike commercials, direct mail marketing is less invasive, and they can put the flyers aside for when they have time to look through them.

You should remember that direct mail marketing gives you more say than television or radio spots if you are selling something. You can print anything you want on them, and you don't have to cram all your information into a thirty second spot. You can be sure that your information will reach your customers and potential customers. They will also have more time to read through what you have to offer.

Direct mail marketing is very effective, and people will receive ads and flyers by mail as long as they have postal service. You should make sure you get a bulk rate from the post office, if you want to use direct mail marketing. You can save more money if you send out more. You need to layout a flyer and have it printed, but it costs less than shooting a television commercial.

You can know what you need to do and how to go about an effective campaign by going into the post office and talking to them about direct mail marketing. The people at the post office might be able to discuss bulk rates with you. They may also have suggestions about the best day of the week to send out your materials along with any rules or regulations you may need to know.